Does that make it difficult in 2019, when it seems like everyone’s conversations refer back to ’90s cartoons or some nostalgic element?Īida: Yeah, I grew up in a very staunch Muslim household and wasn’t allowed to watch a lot of television. So it’s nice to know I still have thoughts about it.Īida, you’re new to many pop culture references because your viewing was so restricted growing up. Even though I consider myself somebody with a pretty awesome memory, pop culture news often goes in one ear and out the other. Louis: And talking about it helps you remember it. I would compare it to reading a book, and this is one thing I miss-and the reason I created a book club in LA with friends-if you’re reading something that’s dense, like Thomas Pynchon, you miss that college atmosphere where you can talk about it with people. Keep It allows us to talk about what we actually want to, and distill something into a conversation. Unfortunately, with the landscape we’re in now, there’s a glut of media, people only read headlines, and there’s all this content you’re forced to push out, writing something every day whether or not you have an opinion. Ira: There’s this idea that when you just read something, you can take it in-but you really need to have a dialogue. I think I’m at my best as a performer when I’m socializing. Louis: Podcasting combines what I like about both entertainment journalism and comedy, which is that I get to use a lot of information to inform the ways in which I’m funny, and I get to use a lot of comedy to back up the knowledge that I have.
When I’m doing stand-up it’s just me yelling at an audience. What do you guys like about podcasting as compared to writing longform or doing stand-up?Īida: I enjoy the podcast format because when you’re writing, you can get kind of meticulous and obsessive about what you’re saying-especially timing-wise, with comedy. Ira and Louis, you’ve both worked as entertainment writers in the past, and Aida, you come from comedy. Luckily, Ira, Louis, and Aida did have time to sit down with us and discuss the cons of nostalgia culture, the angst of “Film Twitter,” and the ever-changing media landscape. The podcast is named after a cheeky phrase Ira coined with his prodigious Twitter presence, always in reference to some film, book, collab, political candidate, act of artificial wokeness, or anything, really, that he simply doesn’t have time for and would rather not exist.
#Keep it movie#
That day, the triad discussed everything from sexism and non-consent on Survivor, to Disney+ adding disclaimers about racist stereotypes to their older films (excepting Song of the South, a flick Ira called “too hot for TV,” which is not available to stream at all), to movies currently in theaters that aren’t quite up to snuff (“I wanted it to be a divorce movie where Ferrari gets the kids,” Louis lamented of the racing car drama Ford v Ferrari ). I got to watch the trio record an episode live at the Crooked headquarters, where they sit in front of a Keep It –specific collage comprised of some cultural icons they value most Michelle Obama, Whitney Houston, Naomi Campbell, Serena Williams, Ariana Grande. As for Aida, it is perhaps too soon to tell-but it seems likely she’ll be distinguished by her dry sass, the wary but resilient voice of reason, following in ex-host Kara Brown’s footsteps by countering the frivolity of Louis and Ira’s tangents just a little, when possible.
Ira’s trademark is a generous chuckle and genial molasses-slow voice (he’s even been aurally recognized in a café while ordering) he seems to view everything with a sort of well informed, semi-detached good humor. The pod’s original concept was a mix between Crooked’s Pod Save America and Lovett or Leave It, utilizing conversational chemistry between longtime buds Ira and Louis to create the atmosphere of a fireside chit-chat with the attitude of gossip at an LA brunch spot.Įach host has their signature: for Louis, it’s light-on-his-feet quips, trivia-style references to old Hollywood, and refined taste (“I swept it away with my big gay apathy broom,” he said recently of forgetting about Game of Thrones ). December 4th 2019 by Anya Jaremko-Greenwoldīack in October, Crooked Media’s Keep It celebrated one hundred episodes and added a new permanent podcast co-host, Aida Osman, to join lifers Ira Madison III and Louis Virtel in bickering about pop culture and politics and interviewing guests like Ronan Farrow, Hunter Harris, Mandy Moore, and Adam Scott.
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